1. Skip to Menu
  2. Skip to Content
  3. Skip to Footer
Saturday, May 18th 2013 
3:21pm
Fair

71°F

Fair

Wind: 9 mph

Stay Connected:

FacebookTwitterYoutubeFeed
it's  
nice  to  look  ateven

The Terrace Theater Plaza's Possible Role In A Greater Downtown

View Comments

10:20am | The other day I ran into our own Brian Ulaszewski, who guessed that the Bob Foster-sponsored red glowstick lanyard around my neck meant not that I'd just come from a mayoral rave, but from Long Beach's World AIDS Day rally at the Terrace Theater Plaza1. This led us into a conversation not about the event, but the place where it was held. And Brian's got a good idea for it.

You've passed by the plaza in question, yes? It's nice to look at and even nicer to walk through, because of both the topography and the refreshing feel generated by the water and its motion.

So what would happen if the space were utilized to entice people to come and stay for a while?

For example, how about putting a coffee kiosk (along with pastries, etc.) on one side and a wine kiosk on the other side? Or what about something more ambitious, like installing some simple kitchen facilities that a few quality restaurants could rent out on a long-term basis? Add some nice chairs and tables2 and the plaza becomes a space for congregation, for life, rather than the limited purpose it presently serves: as an entryway to the Performing Arts Center.

A nice entryway is all well and good, but when we think about better shaping downtown Long Beach as a vibrant urban center, does leaving such an asset to be no more than decoration (except to the skateboarders, who know how to get maximal use out of the cityscape) really help? Or might turning the southern endpoint of a major artery like Long Beach Blvd. where it intersects Ocean Blvd. into a hub of low-key activity produce a better impression of Long Beach as a bustling metropolis?

I wouldn't advocate doing something just for show. But this is the type of phenomenon where perception is, to a large extent, reality. The plaza is so centrally located and has such a high visibility quotient that it's a pretty safe bet that if you build it, they will come—a progression that will feed on itself when non-residents come to visit.

And hey, there's parking!

"That's a frigging good idea," I enthused after hearing him out. "You should write about it." Not surprisingly, he already had.

Taking Brian's advice would be a component in what probably is essential to Long Beach's taking major step forward: creating a downtown large and attractive enough to be a destination for people to visit without any particular plan in mind.

"Let's go to Hollywood," you would often hear around if you had a God's-ear point of, er, aural view—and "Let's just go downtown [meaning L.A., S.F., etc.]." But you'd have to strain your divine hearing a bit more to catch, "Let's go to Long Beach."

It's not because Long Beach isn't already a good destination. Although most people come only for specific events—Gay Pride, the Grand Prix, a specific concert or play—were Ian Inlandempirer to wander into the LBC sans plan, I.I. might very easily stumble across much that would make the trip worthwhile. Hell, there are even a few areas where lots to do conveniently hangs together: Belmont Shore, 4th Street's Retro Row, even Bixby Knolls now, etc. (you know: the usual suspects).

But there isn't an obvious center, that focal point so undeniable that when non-residents think "Long Beach" they tend to mean that, that place they can arrive with confidence that their desires for the day/evening will be satisfied3.

There is probably one, and only one, path to achieving this in Long Beach: for Pine Ave. and the East Village to metastasize together, and then for a viable corridor to extend over to Retro Row4. Get that to be a unified urban environment, and we're gold.

Some recent moves on 4th St. between Elm and Linden nudges us in that direction. Lyon Art Supply has relocated from 420 E. 4th St. across the street to 441, and now it's not only a good store but also a great space for events (e.g., last month's Lyons at Night, which you can read about here). And that move cleared the way for bitchen indie record store and more Fingerprints to emigrate from Belmont Shore to 420, where it will be not only a better performance venue than it was previously, but will also host a new Portfolio location. With a great restaurant, Zephyr, already established a block away (340 E. 4th St.), it's hard not to look hopefully down the chronological/developmental road.

Brian's idea for better utilizing the Terrace Theater Center would be yet another solid step on that journey.

Footnotes
1Or is it called the Performing Arts Center Plaza? I'm a little confused about the name.
2The tastefulness of both the food and the seating is important, as making the plaza a mini-mall or simple food court misses the mark and veers toward consumerist blight.
3Does that sound sexy? It is. A true downtown is a sexy thing.
4I'm leaving out southern Pine Ave. to the water because, some nice aspects notwithstanding, there's an obvious set of problems presented by the Pike, problems that would require a separate column to address.

on Twitter for latest updates and breaking news.

Share this Story:

Add a Comment:
Archived Comments (17)
Eric
I think you and Brian's idea of making the Performing Arts Center Plaza more user friendly (ie coffee kiosk) is an awesome idea..

I am thinking the Spanish Steps in Rome...maybe it's just wishful thinking but why can't we make it better?
Eric
And I like the name "Terrace Theatre Plaza"... ie "Hey let's go hang out at the Terrace Theatre Plaza.."
MzM
luv the idea....
Shea Shizzle
HAHA, I totally agree that this space should be utilized more often and with better purpose. About 5 years ago I actually contacted the LB Convention Center who manage that facility to see about renting out specifically the plaza after seeing how successful the grand prix has been with holding their Friday and Saturday concerts there. The people I talked to had no idea what it would cost to rent it as they only include that space when you rent the entire terrace theater and could not give me a quote for renting out JUST that space. I was told someone would contact me and let me know, and of course never received any word back... Its nice to know some people think with their brains in LB.
Deluxe6475
Love the idea!!! I love the terrace area, wish it could be a little livlier!
Dave in Alamitos Beach
As I said last time, this area needs some shade. You don't see it now that it's cool out, but for 10 months out of the year, the sun beats down on this area. Plant some trees or put some big trees in big planters before you put any bistro tables around.

Also, I really can't stand the "death star" black windows on the terrace facade (same with City Hall). How much better if they were "see through" or at least a pale sea green or something. Check out the wavy glass walls of the Segerstrom Hall in OC for inspiration.
NLB Lady
The concept of providing food, coffee, dessert, etc. has been very successful at the Central Theater Group in LA (Mark Taper, Ahmanson, and Dorothy Chandler)for decades now. The food is overpriced, but convenient in terms of grabbing a quick bite before a performance.
John B. Greet
Good stuff, Greggory (and Brian.) Thanks!
Baktaash
Let's get this started yesterday
Downtown Dweller
Would be great to have outdoor holiday ice skating on the plaza? Also, look at the Performing Arts Center in Downtown LA for great ideas for programming and services. They have a great outdoor cafe and restaurant, as well as have outdoor concerts, dance lessons, etc. on the plaza.
Mary B.
I agree this space is an underutilized gem. Shade sails or even some umbrella tables on the edges of the fountain would take care of the potential sun issue--and a small storage unit nearby could keep them safe at night. A major issue with the design is the SCALE of this space. It's too big to be pedestrial friendly--too far away from Ocean Blvd to the front doors, too broad to link its neighboring buildings to the space. It is isolated. Some well placed benches, a kiosk or two, some occasional entertainment will break up the expanse into cozy gathering spots..and voila: conversation and event space at almost no investment. Convention Center Management: are you interested in increasing foot traffic and rental income??
Manny
Although these are great ideas. The main problem is SMG the operator of the Long Beach Convention and entertainment Center. They have jurisdiction on all concessions that occur on the property at a high commission percentage paid to the CVB. So your talking about an $8 small coffee and $12 bagel(cream cheese extra).

The other hurdle is the actual condition of the plaza, It needs to have a structural survey done on it.

Structural Engineers seriously need to take a look at this thing. Built in the 1970s the plaza lacks proper weatherproofing and seismic features, it was built by the same architect of the Main Library and most of CSULB, which both have their wonderful share of million dollar problems.

With the Spalling cracks, buckling bricks and, leaky runoff system. A major refurbishment or replacement is really due.

The plaza needs a committee to work with the CVB to "Save It".


Downtown Potential
The Plaza doesn't need any work on it now for people to hang out there... A couple of my friends and I started going there to hang. It's fun... bring cards, a yo yo, something that fun that is safe and we're good... let's build the resident demand first.... then I can see SMG providing possible kiosks, etc.. later..because they'll see the incentive. LET'S DO IT. You guys are awesome for bringing up the idea... Keep innovating... let's make it happen.
Downtown Dweller
Downtown Potential, I agree with you. There's a big area of grass, beautiful surroundings, restaurants with to go menus... what's stopping the community from going over there to hang out or to check out the fountain. I was over there today and there were family hanging out in the shaded areas, while others were taking photos by the fountain.
BrianU
DT 1 and 2 are right but there things that can be done (big and small) to improve the plaza's character to make it more welcoming.
Downtown Potential
What ideas do you have Brian?
Eric
Here is a Facebook Page for the "The Plaza"

http://www.facebook.com/album.php?aid=59455&id=100000220467559#!/pages/The-Plaza-Downtown-Long-Beach/142001345857390

Popular Now

See more

New in the Marketplace

See more